A customer tells his current sales rep that another vendor offered him a better contract for the same price.

A customer tells his current sales rep that another vendor offered him a better contract for the same price. The customer threatens to switch to the other vendor unless the sales rep makes a better counteroffer. What should the rep do first?

  1. Tell him the company is always improving its services and ask him to reconsider switching
  2. Promise to call him back, and then discuss the situation with a manager
  3. Promise not to raise the price of his service in the future if he stays
  4. Tell him that vendors often raise their prices after convincing customers to switch
  5. Thank him for his transparency and ask how the other vendor’s offer is better
  6. Ask how much of a price reduction would convince him to stay

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